So many people are focused on the number of page likes they have on their Facebook page as an indicator of how well their business page is doing. When I work with businesses on their Social Media in particular Facebook, we look at their strategy and I ask them what they want to achieve by using it. Many times the answer is I want to get more likes or I want to get to 500 likes. My next question is Why. Yes they usually look at me as if I’ve got 2 heads but it’s their answer to this question that really shows me whether they have a clear idea in their mind why they want to use Social Media in their business.
Many businesses who are already using Facebook don’t really know who their true audience is and who is following them. By simply looking at the number of page likes this gives you a one sided view of your audience. These are the people who are using their individual profile to follow your page. What about the business community? What businesses are also following you? Did you know that any business page that likes your page DOES NOT add to your page like tally? If you provides services to other businesses then this is a key area for you to know who is following you as these businesses could be potential customers.
Lets say you have 200 people who like your business page. You could also have another 200 business pages following you meaning your true audience is 400. WOW all of a sudden you have doubled your following.
So how can you see what business pages are following you? This short video below will show you where to go on the new Facebook Timeline Layout to discover your true audience following on Facebook.
