As social media marketing continues to grow and gain momentum, businesses are jumping on board before really knowing what it's all about and understanding why it's important to integrate their social media marketing strategy with their existing marketing strategy. According to the 2013 Social Media Marketing Industry Report, 92% of the 3,000 marketers surveyed were currently using Facebook and 66% plan on increasing their activities. With over 1 billion people currently using Facebook and spending an average of 30 minutes plus per day using this platform, there is no question about it, your business needs to get social but the question I get asked all the time is "So what's the point?"                      So What's the Point? This question is usually asked by businesses who haven't taken the leap into the world of Facebook but are certainly wanting to.  Below are 3 reasons why your business should have an online presence using Facebook. It provides businesses with the ability to create & grow an engaged community of customers and potential sales leads beyond your local area; Virtual Networking - it's the new word of mouth marketing; and It's all about engagement & adding value to your community. The key to your success when using Facebook lies in your ability to: •  Engage your followers; •  Listen to them; and •  Balance the content you are publishing   So if you're still a little confused or just simply don't have time to set up your page, contact us via kristie@jmkbizsolutions.com.au - we'd be happy to help! Keep an eye out for our next blog in our Facebook series - Profile vs Page - Which one is right [...]